Starter
$40/lead
Up to 50 qualified leads / month
- Up to 150 ZIP codes
- 3-email sequence, your branding
- Slack + email delivery
Exclusive homeowner insurance leads
Direct mail results.
Without the direct mail budget.
We reach homeowners 30–45 days before their policy renews — then hand you the ones who write back asking for a quote. Their words, their inbox, your territory alone.
From $40 per qualified lead · No platform fees · No contract
- 30–45 days before renewal — when we land
- 100–500 ZIPs locked per agency
- ~21 days to first lead
- 0 shared leads, ever
What we do
One email, at exactly the right moment.
Hi Dana — quick note from a local agency. Your homeowner's policy looks like it comes up for renewal around late September, and most policies renew automatically at a higher rate unless someone checks.
If you'd like, I can run a quick comparison before yours locks in — it takes about ten minutes, and there's no obligation either way.
The homeowner replies
"We just got the renewal notice and it's up again. What would you need from us to see if you can do better?"
Qualified lead
Delivered to your inbox, Slack & CRM — minutes later
The real math
What agencies actually pay to acquire one policy
Cost per acquired policy, all-in — across the three ways agencies buy growth today.
Cost per acquired policy
All-in · P&C personal lines
Direct mailPostcards, printed and posted
$250–$750
up to 3.8× more
Shared lead vendorsSame lead sold to 4–8 agents
$180–$400
up to 2× more
HomefieldThey replied asking for a quote
$160–$200
your cost
Homefield's figure assumes $40/lead at the 20–25% close rates our agencies report; other ranges reflect commonly cited industry figures for P&C personal lines. See the full comparison →
What a lead looks like
Every reply arrives as a full record.
The reply is just the start. Each lead lands with the enriched record behind it — the home, the renewal window, the contact details — pushed straight to your CRM.
- Delivered to your inbox, Slack, and CRM within minutes of the reply
- Disqualified automatically: bounces, auto-replies, unsubscribes, hostile replies
- You only pay for replies that show real interest
Lead record delivered
- Name
- First & last
- Verified, replying
- Home value
- Estimated
- Renewal date
- Month / year
- Reply thread
- Full text, verbatim
Plus address, income band, phone & DOB — all nine fields →
How it works
Three steps. Then it runs.
-
01
Claim your territory
100–500 ZIP codes, locked to your agency alone. First come, first served.
-
02
We work the window
Personal emails in your agency's name, landing 30–45 days before each policy renews.
-
03
Replies become leads
A Slack ping and a full CRM record within minutes. You quote. We keep sending.
Territory
One agency per ZIP. That's the whole rule.
The reason shared leads convert badly isn't the lead — it's the four other agents calling it. So we don't sell the same ground twice.
- 100–500 ZIP codes per agency, chosen by you at onboarding
- Locked on signature — held as long as you're active
- Never sold twice — deduped across the entire network
- Expand anytime into adjacent ZIPs that are still open
- Full follow-up rights — every reply in your territory is yours, forever
Claimed
Open
Pricing
You pay for replies. Nothing else.
No platform fee. No setup fee. No annual contract. No minimum after onboarding.
Most agencies start here
Growth
$35/lead
51–299 qualified leads / month
- Up to 350 ZIP codes
- CRM webhook integration
- Dedicated success manager
Scale
$30/lead
300+ qualified leads / month
- Up to 500 ZIP codes
- Multi-office lead routing
- Custom sequence copywriting
A qualified lead is a homeowner reply that expresses interest. Bounces, auto-replies, unsubscribes, and hostile replies are never billed. Full pricing details →
FAQ
Straight answers
Is there a contract or a minimum?
No. After a one-time onboarding you pay per qualified lead, month to month. Pause or stop whenever — your territory releases 30 days after you go inactive.
What exactly counts as a qualified lead?
A homeowner in your territory who replies to our outreach expressing interest — asking for a quote, asking what you'd charge, asking to be called. We never bill an auto-reply, a bounce, an unsubscribe, a wrong contact, or a "no thanks."
How long until my first lead?
About 21 days. Roughly two weeks to warm sending infrastructure and build your list, then replies start arriving in the first sending week.
Let's see if your ZIPs are open.
Fifteen minutes. We'll pull your territory live on the call, show you real replies from agencies your size, and tell you honestly if this beats what you're already running.